Director, Prospect Management and Analytics

The Tufts University Advancement division (UA) is a comprehensive development and alumni relations enterprise with a staff complement of approximately 200 staff members. UA's mission is to build strong, lifelong relationships with Tufts University's constituents, match donors' interests with the university's needs and priorities, and secure the financial resources necessary for Tufts to achieve excellence in teaching, research, and scholarship.

The Office of Prospect Development and Strategic Analysis (OPD) gathers and analyzes information on, and facilitates and tracks communication with, the university’s current and potential prospects and donors, including individuals, corporations and foundations. OPD is primarily responsible for one of UA’s key strategic priorities: the expansion of the university’s base of support, which complements the other fundamental priorities of building relationships and raising funds. OPD addresses this need by conducting sophisticated research and analysis, identifying new prospects, and managing the processes of assigning the most promising prospects to development officer portfolios and assessing portfolio performance. OPD is also responsible for maintaining current and accurate information on all prospects and ensuring the Advance database represents UA’s full knowledge of prospect-related activity.   

The position serves as the strategic lead working in close partnership with senior leadership to develop and implement systems that coordinate, track, and report on engagement with annual fund, major gift and principal gift level prospects. This role is responsible for overseeing the creation, assignment, and lifecycle management of portfolios across the division, with the goal of maximizing donor potential and aligning prospect interests with institutional and school-based fundraising priorities. The director leads cross-functional projects and manages all aspects of prospect data analysis and reporting using AIM and Tableau, providing actionable insights that support intelligent decision-making and effective donor engagement strategies. As a key leader in the AIM system, the director plays a lead role in overseeing the ongoing management of the prospect module, including the development of new policies and procedures, training users on system functionality, and designing customized reports for both division leadership and frontline fundraisers. This position supervises a team of professional staff, and when necessary, external consultants or vendors, ensuring effective hiring, onboarding, training, and development. The director fosters collaboration across departments, represents the division on committees, and engages with industry best practices to continuously improve the university’s prospect management framework. Success in this role requires strong analytical, communication, and project management skills, along with deep expertise in fundraising strategy, prospect management, and CRM system